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DOWNTOWN LAS CRUCES PARTNERSHIP

Go • Thrive • Be Mural Painted Downtown

Downtown Las Cruces Partnership produces new mural for downtown Las Cruces to enjoy

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Downtown Las Cruces Partnership (DLCP) in collaboration with NMCO Media will be painting a new, featured mural on Main Street in downtown Las Cruces. “We are excited to champion our small businesses and celebrate the vibrancy and cultural identity of our downtown,” said Jennifer Garcia Kozlowski, Executive Director of DLCP.

The new mural will be created to introduce a creative campaign for DLCP. The objective of the campaign is to reintroduce downtown Las Cruces to residents and elevate tourism in the district. The campaign is called, “Go•Thrive•Be Downtown Las Cruces” and includes brightly illustrated artwork featuring quail, patterns, and floral accents. The campaign will also include a commercial and an updated website to be released in the near future. NMCO Media Graphic Designer and muralist, Dana Apodaca said,“The concept of the work was to celebrate the classic New Mexican style we see in daily life, in a way that is fresh, colorful, and exciting--kind of a reflection of what is happening in downtown Las Cruces right now. It’s a reinvigoration of life with new energy, new businesses, new attractions for tourists.”

The mural will be painted on the west side of the Insta-Copy Imaging wall at 318 North Main Street. Insta-Copy has supported DLCP with other artistic endeavors as they have offered their wall for the “Color Me Cruces” mural which was painted by Ballew and Atom Bomb Studio owners, Anahy Nunez and “Xombi,” Aaron Valenzuela. Joshua Lyon, owner of Insta-Copy says “My support is in part channeled by my late mother, Diana Lyon, who was a REAL proponent of the arts and a pioneer for small business in downtown Las Cruces. I’m absolutely honored to have our company be a part of this mural and to showcase the arts of downtown.”

 On Saturday, May 8th, Farmers Market visitors can view the painting process of the lively new addition to the public art in downtown. “This mural is a testament to our community, especially the downtown businesses that adapted and are thriving during the pandemic,” said Christina Ballew, muralist and Creative Director at NMCO Media. “This is a collaborative effort from all involved, and we really hope to energize downtown with this new artwork,” she said.

The mural is expected to be complete by the  second week of May and The “Go•Thrive•Be•” campaign will be debuted in the following months.

You can find out more about the Go•Thrive•Be Campaign at downtownlascruces.org

Go Thrive Be Mural, Downtown Las Cruces Partnership, NMCO Media

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