NMSU adds ‘Wobble on Water’ to growing licensed products

New Mexico State University is rolling out another licensed product that will keep fans refreshed and hydrated while they support NM State Athletics.

Wobble on Water, which will be distributed statewide by Admirable Beverage, made its debut Aug. 11 at FARMesilla, 1840 Avenida de Mesilla. NM State Athletics recently announced that FARMesilla serves as a certified one-stop-shop for all Aggie-branded products.

NMSU is joining a select group of colleges in the nation offering licensed bottled water, including Washington State, Virginia Tech, Stanford, Oklahoma State and Iowa State.

“We are once again excited to collaborate with Admiral Beverage and introduce ‘Wobble on Water’ as our latest collegiate licensed product,” said NMSU Director of Athletics Mario Moccia. “Joining this group of universities to offer bottled water is notable for NM State Athletics, and I am sure it will make a big splash at the retail stores and in the tailgate lots before football games this season.” 

As with other products licensed by NM State Athletics, Moccia said the team enlisted an upper-level marketing class taught by NMSU professor Michelle Jasso in the College of Business to help in naming the product.

The label for Wobble on Water was designed by recent NMSU graduate Jenna Dunlap, who incorporated turquoise as the base color, the Zia symbol with NM State in the center, and an outline of the Organ Mountains. Dunlap was named the Class of 2022 outstanding graduate for the College of Arts and Sciences. The award is the highest honor bestowed by the NMSU Alumni Association.

As many Aggie fans may notice, the name Wobble on Water is a play on the popular stanza from NMSU’s fight song. “And we’ll drink it to the Aggies ’til we wobble in our shoes...”