Welcome to our new web site!
To give our readers a chance to experience all that our new website has to offer, we have made all content freely avaiable, through October 1, 2018.
During this time, print and digital subscribers will not need to log in to view our stories or e-editions.
(BPT) - One of the most praised skincare ingredients on social media is Vitamin C, with influencers and dermatologists alike touting its benefits of brightening the skin, adding luminosity and even diminishing the signs of aging.
Is the hype real?
The answer: Yes, but it's a bit more complicated than that. Vitamin C can indeed do all of these things, and more, for your skin. But because Vitamin C is an unstable molecule, it can break down easily. How it's formulated and packaged really matters in terms of its efficacy. Not all brands get it right.
"Using a Vitamin C serum consistently not only helps protect and repair damage from UV and environmental stressors, but it can also lighten, brighten and diminish the signs of aging," says Dr. Azadeh Shirazi, Board-Certified Dermatologist. "But it's important for consumers to do their homework and invest in products with stabilized formulations and optimal packaging to deliver the best results."
The market is flooded with Vitamin C serums from many brands. How can you make sure you're choosing the right one? Here's what you need to know.
Vitamin C serums are concentrated skincare treatments that use a powerful antioxidant to revitalize, brighten and tighten the skin. The top benefits of using a Vitamin C serum include the following:
Even with these great benefits, Vitamin C serums are NOT created equal. You might find yourself not getting the results you want or feeling uncertain with what, if anything, it does for your skin. If this sounds familiar, you may have chosen the wrong brand. Here are some common mistakes people make when choosing a Vitamin C serum:
Bottom line, when choosing a Vitamin C serum, choose one from a company you trust that offers clinical results and is dermatologist-recommended. Brighter, more luminous skin awaits!
Find RoC’s Multi Correxion Revive + Glow Daily Serum for under $30 at Target.