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State creates outdoor recreation business directory


The New Mexico Outdoor Recreation Division (ORD) of the state Economic Development Department (EDD) has created the state’s first digital outdoor recreation business directory, the agency said in an April 15 news release.

ORD’s business directory is a free, comprehensive list of New Mexico’s outdoor recreation businesses, nonprofits, government agencies, educators and others across the state, the news release said. The directory is already populated by 26 outdoor recreation businesses – all members of endeavOR New Mexico, the state’s first outdoor recreation business trade alliance -- and is growing fast, the news release said.

"This is an exciting next step for the state to showcase all of its diverse outdoor recreation small businesses,” said state Sen. Jeff Steinborn, D-Doña Ana. “It will be a helpful tool for both tourists and companies looking to do businesses here and with each other. I encourage all Las Cruces and Doña Ana County outdoor recreation-based companies and nonprofits to sign up."

ORD was created July 1, 2019, as NMEDD’s sixth division through legislation sponsored by Steinborn and co-sponsored by state Reps. Nathan Small and Angelica Rubio, both D-Doña Ana.

“There are hundreds of thriving outdoor recreation businesses already in New Mexico,” ORD Director Axie Navas said. “Together they comprise the state’s $2.4 billion outdoor economy. We want this new, free resource to highlight these companies and make it easier for directory users to connect with guides, retailers, manufacturers, glamping outfitters, land advocates, and much more.”

Navas is encouraging all businesses related to the outdoor economy to register to be included in the directory. As of April 15, the directory was still seeking its first registered business based in southern New Mexico.

Businesses need to complete a short registration form to begin the registration process, ORD said. Once approved by ORD staff, each business will be listed live on the directory’s website. It must be directly related to the outdoor recreation industry and be based in New Mexico to be included.

See the directory and apply for inclusion, at www.nmoutside.com/business-directory.